It is the brainchild of Paul Naden, a successful businessman who recently sold all his business interests in order to focus on the preservation of these magnificent animals.
Paul is hands on in the charity, setting strategy and leading a small team of enthusiastic, experienced trustees. Our mission is to save the most endangered and hunted species from extinction.
We partner the most specialist, dedicated and inspirational teams working in the field tirelessly to protect the most vulnerable, placing fully trained anti-poaching K9 units in the field.
We work only by measuring success.
We only invest where there is a clear strategy and evidence based results, making a positive difference and that provide a tangible return on investment.
In short, Project Red is a labour of love, but one with a real commitment to action and to effecting real change. It is also one that needs your support. It’s #TIMEFORACTION, so donate now and get involved.